Nokia produced a campaign that ran during the ad festival in Cannes in June 2008, tied to its N-Series sponsorship. As part of the campaign, they assigned camera crews to cover the 26 creative teams from around the world who participated in the Young Lions Film Competition. See the Young Lions Rewind video of Team Brazil…
They young lion creative people were given Nokia N95 phones on which to shoot their entries in the competition. The guys from Local Theory then edited down all of these little mini-documentaries and posted the videos as a YouTube Channel.
The teams that post the most views will end up being featured in a half-hour special that will run on MTV early 2009. You can also check out the entire Nokia N-Series Young Film Competition.
The videos give great insights into the creative minds of many young teams around the globe. Tell our community how you rate this campaign…
FMGC brands that have not embraced online and social media marketing yet, watch how consumers massively swarm to this Haagen-Dazsbee friendly viral video: Bee-Boy dance crew drops dead.
In two weeks the “Bee-Boy Dance Crew” video was viewed over 2 million times online. In addition, it received more than 3,500 comments on YouTube and was “buzzed about” on more than 130 sites and blogs and over 11,000 forum discussion sessions. The video continues to receive a four-and-a-half star rating on YouTube.
The viral video, which is tied to the company’s “Haagen-Dazs Loves Honey Bees” campaign, is making the rounds online as folks are encouraged to pass it along and “save a bee.” The micro site is Help The Honey Bees.
The viral video was created by San Francisco based Goodby, Silverstein & Partners. Then, Los Angeles-based video seeding company Feed Company was brought in to formulate and execute the “seeding” strategy for the video online.
According to Josh Warner, president and founder of Feed Company, Feed Company typically charges between $60,000 and $75,000 for the viral seeding of a campaign of this scale. “Häagen-Dazs definitely got their money’s worth,” Warner said. I think Warner is right: viral seeding can create massive reach at very low costs per contact.
The video response of Electronic Arts with Tiger Woods is brilliant marketing of EA Sports. EA Sports reacted with a video, on a video that was created and posted by a fan on YouTube, and explains that it’s possible for Woods to hit a golf ball in Tiger Woods 08 while walking on water. See the fan’s video below: Tiger Woods PGA Tour 08 Jesus Shot…
How do EA Sports and Tiger Woods react on the user created video of the fan? Exactly, by showing a fantastic personalized video message back at the fan on YouTube saying: levinator25, you seem to think your Jesus shot video was a glitch in the game. “It’s not a glitch. He’s just that good.” An amazing reaction by EA Sports! See the EA Sports video reaction Tiger Woods 09 - Walk on Water.
It proves to me that EA Sports has embraced conversational marketing and fluently follows and reacts on consumer generated content around their brands. That is what more brands should do. Maybe the Jesus shot can save more brands.
Consumers are massively embracing social networks and 84% of the global CMO’s have social media marketing prioritized #1 at their marketing schedule for 2008, said Forrester earlier this year. But do we see the full impact of social media already?
Each day we get new learnings about the social media landscape. For example we see many cases where the power of natural seeding, blog posts and social media optimization get a higher Google ranking than corporate website.
Next question could be: is earning attention through social media optimization not more cost effective than buying attention through a Google AdWords campaign? If I was a CMO again, and I would want high rankings in Google, would I rather start a compelling blog or run AdWords?
The gaining popularity of social networks, as well as increased texting and cell-phone use, is beginning to impact the effectiveness of e-mail marketing, according to “The Social and Portable Inbox: Optimizing E-mail Marketing in the New Era of Communication Tools,” a report from JupiterResearch.
Tired of waiting for Hollywood to follow-up on action film Predator (starring Arnold Schwarzenegger), British band ‘Bring me the Horizon‘ went and created a new ‘Predator’ to promote their second album ‘Suicide Season’. See their crazy music video clip that was already viewed +34.000 times in the first 24 hours at YouTube alone…
I must admit, I hate this BMTH music. However, the music video clip spoofing Predator is certainly a smart move by Adam Powell, whom directed the video music clip. The clip was filmed in Rotheram, UK.
Viral Friday is the weekly viral video chart of ViralBlog, showing the 10 most popular viral videos, commercials or user-generated videos, carefully selected and ranked by popularity, viral impact & spread.
Still waiting for your weekly Viral Friday chart? We have to disappoint you… Without telling anybody we packed our bags and moved our pale bodies to an all-inclusive resort on Bora Bora where we will stay for two weeks.
While we enjoy the sun and the cocktails, you can be in control of this (and next week’s) Viral Friday! Show which Viral Friday worthy virals you’ve seen lately; feel free to post them in the comments!
Cable, mobile and media company UPC has launched viral member-gets-member game Watch Beijing Together With Me in the Netherlands, Austria, Slowakia and Hungary. People can create their own Olympic Stadium and send friends an e-mail invitation: Watch Beijing together with me.
The goal of the campaign is to create awareness for the new UPC HDTV amongst sport fans. And to let them know that watching the Olympic Games at HDTV, offers the same experience as being in the stadium yourself.
Based on these goals creative agency LaComunidad developed the viral member-gets-member campaign Watch Beijing Together With Me. With a developed application people can upload a friend’s photo, co-create that friend into a funny character and invite him to watch along. The player with the most crowded stadium wins a Philips Full HD TV.
SocialMedia8 ignited the campaign via an e-mail promotion to the UPC opt-in database, a member-gets-member program to UPC members, on-site advertsing at UPC portals and through viral seeding in 4 countries.
Okay, I might be a gadget lover, but since I have Full HDTV and DVR at home, I’ve been watching more DVD’s and TV than ever before. Funny thing though, I watch most TV programs delayed now and I skip most TV commericals. How has your TV behavior changed since you use HDTV or DVR?
At ViralBlog we have done some items about the power of widgets. This earned the attention of some CMO’s, which have asked us to create a competition of the best worldwide widgets ever seen. So here’s the opportunity to become the world’s most famous widget wizard. Read along how you can participate in the competition…
We are looking for the best, cool, fun, provoking or viral widgets ever seen online. The best widgets will be listed in a special ViralBlog item. So this might be your one and only opportunity to claim eternal fame. So show your creative widget power and earn attention from brands and agencies that are already looking for your skills.
How the competition works? Go to our contact page and fill out your: name, e-mail and website. In the message field tell us about: the brand, the goals, whom created and produced the widget, give us a cost indication (this will NOT be published), tell us in what social sites your widget was working (API’s) and don’t forget to push the link to your widget, so we can judge it.
The competition starts today and ends the 22nd of September 2008. The ViralBlog team will be the jury. Please pass on this item to anyone in your creative departments, to your list of brilliant freelancers or post it into your network of biggest tech nerds. Good night and good luck!
The Kanye West brand has been active in the viral scene recently with the Be Kanye spot for Absolute Vodka, among other things. But this next spot for the track Champion from last years Graduation full-length is wonderful. Right now it’s on 12,000 views on YouTube but this has got a long way to go. It has lots of hallmarks of a great viral; it’s cute, it’s timely, it’s funny, it crosses genres, it’s got a great soundtrack and it’s got a great little story (here’s a hint as to what I mean by a great story).
Kanye’s team are doing a great job with social media right now. He has a blog which is more about the stuff that Kanye is interested in than anything else and the seeding is well executed. When you catch a campaign early like this you can see how it’s unfolding on Google straight away. They have seeded really intelligently e.g. on blogs like PopSugar, PrefixMag, HipHop Galaxy, StereoGum and it’s streamed from as many places as possible e.g. Vimeo, YouTube, DailyMotion etc.
The video was put together by NEON who have done work for other hip hop legends such as Common and John Legend. This isn’t the first time Kanye and NEON have worked together, the first time was on a spot for “Throw Some D’s“. Although, I say ‘worked together’ but Kanye never appeared in that video.
My only problem with Kanye’s strategy is that his web site is really terrible.
To further promote their N-Gage next generation mobile gaming service, Nokia is giving away 120.000 FIFA 08 licenses to any UK resident in possession of a compatible Nokia device, until the end of August 2008. See one of the N-Gage viral videos Guy in Bathrobe below. Listen to the guy’s girlfriend in the tube….
In a bid to raise awareness of both their new gaming service and their mass FIFA 08 license giveaway, Nokia released today a series of CCTV-style films documenting the amusingly absorbing effect of mobile FIFA 08. Other of the other videos in this campaign is called Lucky Seat.
Shot undercover on London’s tube network, each of these videos capture the bemused reactions of passengers witnessing a man so engrossed in his game that he does anything in order to avoid any disruption to his match.
The aim of these short films is to drive viewers to N-Gage Micro Site, a CCTV-bank-style site where you can watch any of these six videos at your leisure. From here you can download N-Gage, buy a Nokia N95 8gb or, if you already have the N-Gage application on your mobile, go straight to download your free FIFA 08 license.
